SAP MARKETING CLOUD
SAP Marketing Cloud (previously Hybris Marketing) is a marketing solution that provides real-time context-based data about individual customers and anonymous visitors by unifying user data into a centralized hub.
This will allow brands to deliver consistent, contextual, and relevant experiences throughout a customer journey, regardless of the marketing channel or device.
- Data Management: provides you with a 360 view of people interacting with your brand enabling you to target them within the right context, in real-time.
- Recommendation: delivers timely and highly relevant recommendations to your customers, helping you translate interest into conversion.
- Segmentation: offers high-performing audience segmentation in real-time enabling you to personalize campaigns across multiple channels.