Today, the way consumers research, find and purchase goods and services has significantly changed. The new generation of customers use social media, websites and web based comparison engines to gather the information they need for their purchasing decisions and therefore often skip a big part of the traditional buying that relied on interaction with sales professionals.
Customer now expect companies to provide the flexibility to make purchases through multiple channels (web, mobile, in-store) and they expect consistent experiences with seamless handovers. With the huge amount of alternatives pushed to them, they are more likely than ever to switch products or providers whenever they are not getting the experience or service they expect. Delivering personalized and contextual information and marketing campaigns through the right channel is the way to reach today’s customer effectively.
Achieving High Performance,
Delivering Exceptional Customer Experiences
Using Data for Contextual Interaction
Mapping the Customer Journey to Your Business