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MDSap partners with SAPs Moving Experience initiative in UAE & Oman to promote digitalization through unique roadshow



Dubai: In a significant first to support the region’s digital transformation, MDSap, a gold partner of SAP and expert in SAP’s Platform and Technology (P&T) solutions, has announced the launch of a unique ‘Moving Experience,’ a compelling roadshow that presents how digitization can sharpen business efficiency and productivity.

With MDSap as the digital sponsor of the initiative, SAP will lead the initiative, which aims at promoting better story-telling to clearly communicate how SAP Platform and Technology solutions can transform businesses.

Travelling across the UAE and Oman to the premises of customers until September, the ‘Moving Experience’ will provide a credible and bespoke on-boarding experience for customers on how SAP technologies can transform their business through compelling demos.

Tony Achkar, Group Managing Director and EVP of MDSap said, “the Moving Experience is a creative knowledge-sharing initiative that aims to provide customers with a real-world experience of how SAP technology can help them unlock their true potential. We believe advances in technology must not be confined to board room meetings. We must take the message to customers and ensure we engage them with a narrative that demystifies technology and ensures they can understand better, learn more and make informed decisions. The initiative is in line with our commitment to the ‘smart transformation’ plans of regional governments. We aim to take the ‘Moving Experience’ to new geographies and foster a culture of stronger engagement with our customers.”

Designed to meet the business requirements of customers, the ‘Moving Experience’ is housed in a sleek Peugeot Boxer, custom-fitted with comfortable seating and high-tech screens to display P&T demos on topics like SAP Digital Boardroom, SAP Hana, SAP analytics cloud and SAP profitability and performance management.

MDSap, recently named Best Enterprise Solutions Integrator at Tahawul Tech’s Hot 50 Awards, has over 25 years’ experience providing information management and analytics solutions to over 400 Enterprise customers and government entities across the MENA.

MDSap also offers advanced ICT services and consultancy, system integration, software and hardware solutions, distribution, data centers, IT infrastructure and power solutions led by its partnership with Midis Group, which includes 150 companies across Europe and MENA.

The ‘Moving Experience’ vehicle will be stationed at customer sites to give time for the team to communicate SAP Platform and Technology Solutions and all the associated benefits to customers. The vehicle will have a cooler and a fully stocked refreshment area to keep customers comfortable for the duration of their session.

SAP is the first multi-national business applications provider to open a cloud data center in the UAE, providing secure and scalable innovation solutions to further the UAE Vision 2021 and the digital transformation of industry.

“As UAE Vision 2021 and Oman Vision 2040 drive nationwide digital transformation, public and private sector organisations in both countries need the expertise of local channel partners to run in real-time and enhance competitiveness,” said Sameer Areff, Chief Operating Officer, Middle East South, SAP. “MDSap’s Moving Experience is an ideal platform for Emirati and Omani organisations to leverage the latest SAP cloud-based technology innovations to optimize costs, scale up, and transform customer experiences.”

As the UAE’s public and private sectors heavily invest in their organization-wide digital transformation, with a strong focus on adopting scalable cloud-based solutions, the UAE’s IT market is set to grow by 20 percent, from $5.5 billion in 2018 to $6.6 billion by 2021, according to BMI Research.

Support, education and communication for local businesses is key to successful digital transformation of the region, which is why the ‘Moving Experience’ is an important initiative to push the boundaries of technology and innovation.

Topics: News

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