The changing landscape of the digital on-demand economy and the increasing influence of empowered customers has given rise to an all-new economy: the Experience Economy. Customer experiences are revolutionising Customer Relationship Management (CRM) and proving that experience, not products, are the commodity of the future. Market leaders are taking advantage of this new experience economy by transforming traditional CRM engagement models through storytelling and immersive customer journeys that enable real-time, contextually relevant experiences. With the evolution of technology stacks and organisational cultures, businesses are relying more and more on data and context to foster engagement that is based on the customer’s needs, wants and preferences.
Next-generation customer data management platforms such as SAP Customer Experience Solutions are being adopted by market leaders to manage and gain insight into data for personalised and frictionless cross-channel interactions with their customers. Putting data to work in this way ensures that insights and key technologies connect people with information and processes like never before.
The growing pressure on businesses to deliver unique and compelling experiences is forcing them to search for a single source of truth for customer data that moves beyond simply managing transactional data toward ensuring that systems of engagement are more intelligent and holistic.
By not investing in your digital transformation, your business is losing out on the opportunity for significant revenue increases.
The most meaningful customer experiences are informed by data-driven context that businesses need to capture, analyse, understand and use effectively. Using SAP Customer Experience Solutions, you will be able to convert data into personalised experiences and push critical insights across channels to shape the customer journey, all informed by real-time context and customer preferences.
Additionally, SAP Customer Experience Solutions make data privacy and security a core aspect of the digital consumer experience in order to meet growing compliance requirements and to put consumers’ trust and privacy concerns to rest.
Get the most out of your data to create captivating experiences that increase customer retention and send profits through the roof. Here are a few more benefits you can expect from SAP Customer Experience Solutions:
Streamline all your customer-facing processes and strengthen relationships by putting the customer at the centre of your sales, marketing, commerce, and service activities.
You expect a Customer Experience Solution to have contact, lead, and customer interaction management. You also want analytics, and you’d love automation, but really, you want it all. And of course, you want it to be fully integrated. The good news? It’s all here:
Contact management: Securely store your customer information – including names, contact details, social media accounts, and communications preferences – in a central database that your entire team can access in real-time, 24/7.
As SAP Gold Partners, we offer the following SAP Customer Experience Solutions:
SAP Commerce Cloud solutions make the online shopping process for your customers easy and personalised, with a seamless experience from browsing to buying.
SAP Commerce Cloud harnesses the power of AI to offer the following features:
SAP Marketing Cloud solutions consolidate user data that provides real-time, context-based information about customers allowing brands to deliver consistent, contextual, and relevant experiences throughout a customer journey, regardless of the marketing channel or device.
SAP Marketing Cloud offers the following full-stack marketing and customer experience features:
SAP Sales Cloud is a suite of customer-centric sales applications for sales force automation, sales enablement, sales collaboration, and predictive analytics. Empower your sales team with intelligent recommendations so they can spend more time building relationships and engaging with customers while critical selling processes are streamlined and automated.
SAP Sales Cloud delivers exceptional sales experiences with the following features:
We have been helping customers adapting to the world of mobility since 1994. With more than 25 years of history serving regional customer, we have accumulated a knowledge base bigger and richer than any other SAP partner in region.