Customer Experience

At the heart of every business are its customers, and market leaders are facing growing pressure to deliver engaging and trusted customer experiences before their competitors do. In order for your business to thrive you need to gain a deep understanding of who your customers are, what their behaviours, sentiments and preferances are, and how to turn those insights into immersive, personalised and compelling experiences that improve retention and loyalty, and build trust and transparency.

With SAP Customer Experience technology, you will be able to streamline all your customer-facing processes and strengthen relationships by putting the customer at the center of your sales, marketing, commerce, and service activities. The most meaningful customer experiences are informed by data-driven context that businesses need to capture, analyse, understand and use effectively. SAP Customer Experience Solutions enables you to convert data into personalised experiences and push critical insights across channels to shape the customer journey, all informed by real-time context and customer preferences. Additionally, SAP Customer Experience Solutions make data privacy and security a core aspect of the digital consumer experience in order to meet growing compliance requirements and to put consumers’ trust and privacy concerns to rest.

SAP Customer Experience Solution Features

• Know your customers inside and out: Get comprehensive insight into your customers’ behaviours, sentiments, and preferences so you can create hyper-personalised experiences.
• Close the customer experience gap: Create informed customer profiles and audience segments to create cross-channel, personalised and connected customer journeys, and empower your sales and marketing team with real-time customer insights.
• Engage in active listening: Hear what customers have to say, turn insight into action, and build brand awareness and demand.
• Understand customer preferences: Enhance the day-to-day sales experience, create perfect service moments, and deliver individual commerce experiences.
• Shape and optimise experiences: Deliver a smooth and personalised customer experience, improve retention and loyalty, and build trust and transparency.

Human Resources

Keeping your workforce engaged and creating positive employee experiences is just as important as delivering great customer experiences. Incorporating workplace intelligence involves augmenting things like culture, climate, leadership, and employee engagement that create a positive place to work, and in turn, deliver positive business outcomes.

SAP Experience Management technology combines operational data, that shows what is happening in your business, and experience data, that seeks to understand the feelings of the people involved and why things are happening, so you can predict and prevent workplace issues and make your employees feel valued and heard. Using SAP Experience Management solutions enables you to automate actions across business functions to drive improvement in customer, employee, product, and brand experiences.

Finance

Financial stability is critical to your business’s success, but your finance organisation must also be able to manage finance and capital effectively while supporting business continuity, as well as quickly launch new business models, standardise processes, foster trust, and scale without adding complexity to stay ahead of the curve.

With SAP Financial Management solutions, you can transform your organisation with intelligent finance technology to improve productivity, anticipate challenges, minimise economic disruptions, deliver insight, and launch innovative new business models. SAP’s ERP system and financial software solutions can also help companies emerge from financial crisis with great resiliency.

Supply Chain

Creating meaningful product experiences gives empowered customers more choice than ever before, and supply chain management is the link that drives the individual delivery, service, and product experiences that customers want…now! By connecting experience and operational data, you can anticipate, understand, fulfill, and exceed customer demands in real time to deliver an outstanding and memorable experience.

SAP Supply Chain Management Solutions get customer-centric products to market faster and at less cost through an integrated portfolio that includes predictive analytics, automation, and IoT with industry expertise to execute and act.

Spend Management

Understanding what your employees need in order for them to fulfil what your customers want requires you to align and integrate business operations across finance, procurement, supply chain, and customer experience for superior product and service delivery with better spend management. Smart businesses apply smart spend management processes by consolidating operational data and experience data for happier customers, a more engaged and committed workforce, and higher returns on investment.

SAP Spend Management Solutions integrate automated systems around travel management, employee-driven expenses, external workforce spend, and direct and indirect procurement to streamline and optimise spend management initiatives.

Technology

At the core of every intelligent enterprise lies the intelligent technology that makes business-wide data management possible. Intelligent enterprises that adopt advanced technology platforms are empowered to make confident data-driven decisions and improve business processes, and customer and employee experiences through connecting and analysing operational and experience data and deploying machine learning and artificial intelligence at every level of operation.

SAP offers a range of technologies to turn your business into an intelligent enterprise.